How do I take the "social" out of social media?

As an IT leader, I am getting more and more demands from the business for us to embrace social media. While I personally don't quite get it, I am trying to embrace it and find the business value. Our marketing folks tell me we have seen real results from our presence on twitter, but I find it hard to weed through the acres of "social" posts to find the valuable gems. I know they are out there, and have found a few. I am not sure they were worth the time I had to spend weeding through the days wardrobe, breakfast menus, etc. to find them. Once I find them, of course the gems are not really on twitter, just the links to them.

I found a few interesting folks that don't post a constant stream of mindless personal info (I am starting to think of it as social diarrhea). and will follow them and see if start to understand the value a bit more. I do think this is the key, for social media to be embraced by business, it must be relevant, and that requires some self discipline on the part of the posters.

This blog will be my attempt to capture my random thoughts on various topics. It is solely for my amusement, and for me to have a place to post something that may be of interest to others that can't possibly be done in a tweet.